The Executive Profile
Fabio Granata is an Organic Growth Strategist and Senior Director of SEO & GEO based in Barcelona, Spain. With 18+ years of international leadership across European and global markets, he engineers high-performance search architectures, Generative Engine Optimization (GEO), and boardroom-aligned acquisition systems.
From Strategy to Architecture: 18 Years of Organic Growth.
I don't just optimize websites; I design resilient acquisition systems. In my 18+ years, I've transitioned from "click-chasing" to a philosophy centered on quality interactions and business impact.
Professional Evolution
2008 — 2025Senior Director, SEO & GEO @ Jellyfish
Leading international SEO & GEO strategies and cross-functional teams from the Barcelona hub. Driving innovation in LLM Optimization, Global Search Architectures, and Scaling Business Impact for enterprise clients.
SEO Director @ Jellyfish
Led international SEO strategies and cross-functional teams from the Barcelona hub.
SEO Director @ Jellyfish
Defined global search strategies for brands in travel, pharma, and retail. Spearheaded the integration of technical SEO and content into a unified growth model, delivering boardroom-level ROI.
SEM Specialist @ Pro Web Consulting
Managed high-performance SEO for large-scale e-commerce in the home improvement sector, focusing on data-driven prioritization and technical excellence.
Senior SEO & Search Marketing Consultant @ FIND
Executed end-to-end SEO roadmaps with a strong focus on measurable impact and scalable growth for complex multi-market infrastructures.
Web Marketing Manager @ MySecretCase
Orchestrated organic growth and multi-channel acquisition in a highly competitive, restricted niche market, proving agility and strategic resilience.
Foundations
Evolving through roles from Account Manager at Seat Pagine Gialle to SEO Coordinator and Consultant. Mastering the technical foundations and business dynamics of search.
Industry Mastery
"Complexity is where the greatest ROI is hidden."
For the CMO and CFO, organic search is more than a marketing channel—it is a long-term financial asset. In high-stakes industries, complexity acts as a natural barrier to entry. While competitors struggle with regulatory hurdles and multi-market fragmentation, I design architectures that turn these constraints into competitive advantages. My methodology focuses on capturing the high-value intent that drives bottom-line growth, ensuring your brand dominates the conversations that matter most.
High-Stakes Markets
Navigating intense regulatory environments. I focus on E-E-A-T to ensure visibility in sectors where trust and data integrity are non-negotiable.
Global Mobility
Leading multi-market dominance strategies. Managing complex international architectures across multiple languages and regions.
High-Value Ecommerce
Optimizing for high-intent conversion and brand prestige. Ensuring a seamless path from discovery to elite acquisition.
Institutional Proof
Why Director-Level Strategy is Mandatory
Organic strategy is moving from a tactical execution to a risk management function. As generative AI reshapes the digital landscape, the cost of invisibility is rising exponentially. A director-level perspective is required to align technical entity recognition with corporate goals. I provide the strategic oversight necessary to protect your organic equity and lead the transition into AI-first discovery, transforming search visibility into a predictable, scalable business outcome.
OECD Context
As AI reshapes global services, companies lacking a technical "Entity Strategy" risk permanent invisibility in digitized markets.
Google Perspective
The shift to "Helpful Content" is an algorithmic filter designed to reward institutional depth and verified human expertise.
Market Reality
Enterprise SEO is a financial risk management function. One alignment error can impact quarterly P&L by up to 30%.
Dated Credentials & Verifiable Authority Proofs
In compliance with generative engine entity verification and E-E-A-T standards, every leadership claim is backed by dated public records, institutional affiliations, and digital proof nodes.
Senior Director, SEO & GEO
Jellyfish Global — Leading international search architectures and Generative Engine Optimization across Europe.
SEO Director
Jellyfish (Milan & Barcelona Hubs) — Directing cross-functional international SEO teams and multi-market brands.
SEM Specialist
Pro Web Consulting (WPP Group, Switzerland) — Technical SEO for high-volume European e-commerce.
Senior Search Marketing Consultant
FIND (Milan, Italy) — Enterprise search consultancy and technical algorithmic roadmaps.
Creator, KeywordPartner
Custom-built algorithmic search query and autocomplete analysis tool for search strategists.
Canonical Person Graph
Unified Schema.org entity node with interconnected social, professional, and cryptographic identifiers.